Choose Your Own Adventure

The world premiere of the industry’s LIVE! reunion in 2021 will take place in Los Angeles but also stream exclusive content to a screen near you beginning in April! You can celebrate getting back together in-person in LA, but also connect with colleagues around the globe wherever you are.

You can choose your own adventure, connecting personally in LA, or joining with industry members around the world in cutting-edge education and professional development from the comfort of your home or office. Whether online or in person, United Fresh 2021 offers the best of all worlds!

  • Engage in top education and professional development sessions
  • Make new business connections in community networking events
  • Discover the latest innovations in the fresh produce industry
  • Explore featured products new to the marketplace
  • Work with colleagues to find solutions to your most pressing business challenges
  • Connect with exhibitors who can help build your business



New this year

Whether you’re online or in-person, you can now schedule meetings with exhibitors before you even step foot on the trade show floor. United Fresh 2021 virtual floor plan offers you and your team an opportunity to study the playbook even before the big game. Search by category, name or just explore the full listing; access to the United Fresh 2021 exhibitor listing is where it all begins. Ready to reach out and start scheduling meetings? This access is only available to registered attendees and exhibitors.

United Fresh has proved that “online” doesn’t mean “second-best.” Just ask the 350 attendees at our recent BrandStorm event about the value of United’s virtual engagement. You’ll have access to interactive professional development sessions, networking with others who share common interests, and access to the full virtual floor plan experience. And, you’ll be able to conduct business from the comfort and security of your home or office.

Discover all event offerings, both online and in-person by visiting the Schedule of Events.