Is United Fresh holding both an in-person Convention & Expo is Los Angeles, and an online expo?

Yes! When you buy any registration option, you’ll get immediate access to our online expo where you can review new products and connect with exhibitors. We’ll also offer exclusive access to educational webinars and networking sessions leading up to our June event in LA. Click on the “Online/In-Person” tab to learn about the value, then click on the “Registration” tab for details on how you can participate.


What COVID-related precautions is United Fresh taking for in-person attendees?

We are following the recommendations of the CDC in partnership with the Los Angeles Convention Center, LA County and the state of California. Visit our COVID FAQ’s section to learn more.


How do credentialed members of the media register for a free badge?

To register as an editorial member of the media, contact Mary Coppola, Vice President of Marketing & Communications at 202-303-3425. Be prepared to provide your name, email, phone number, publication name and website, and your role with the publication.


What is the refund policy if the in-person convention in Los Angeles is cancelled?

All registrants who purchased the All Access pass for $600 will be refunded the difference from the Virtual Only package of $250, and will still be allowed full participation online. In-person Expo Only registrations will be converted to Virtual Only at no additional cost.


What if I want to cancel registration completely?

All registrations may be cancelled before May 15 at the attendee’s discretion, with a full refund minus a $50 processing fee. You will then no longer have access to the United Fresh Online Expo or any related educational/networking opportunities. After May 15, no refunds will be provided.


I’d like to learn more about membership in United Fresh Produce Association. Who should I contact?

To learn more about United Fresh and how your company can benefit from membership, contact Miriam Wolk, Vice President of Member Services at 202-303-3410.

Can my company exhibit at both the in-person Convention & Expo in Los Angeles, and the online Convention & Expo?

Yes! When you contract for any size exhibit for the in-person expo in Los Angeles, you’ll get an immediate FREE booth in our online expo. You’ll be able to add videos, product photos, company descriptions, and more to your online booth profile. And, better yet, you’ll be able to use our matchmaking platform to request meetings with all attendees registered on the site. Your FREE online booth will be activated immediately upon sign up, so you can begin engaging with attendees long before the in-person show in June.


Can my company exhibit in just the online Convention & Expo?

Yes! You don’t need a physical booth in LA to connect to our attendees online. If your plans won’t allow travel to LA this year, join us with an inexpensive online booth and connect with buyers across the globe.


How can I reserve exhibit space?

Click on the Why Exhibit tab to learn more about exhibiting options or to begin selecting your in-person booth location. All online booths are arranged by United Fresh in alphabetical order, with size determined by the size of the in-person booth reserved for LA. All virtual only booths are the same size, shown in a “Virtual Only” section of the floor plan.


How many exhibitor staff badges do I get with my in-person booth?

Each exhibitor is allotted three Trade Show Only (TSO) badges for every 100 square feet. Each booth, regardless of size, receives one All Access Pass.


As an exhibitor, how many online registration passes do I get?

All paid exhibitors in either the in-person or Virtual Only expo receive five registrations for your staff. Free staff registrations for online access must be employees of the exhibiting company.


Can I get more badges?

Of course! Bring the whole team and upgrade to All Access to get the best value! As an exhibitor, you can upgrade to All Access for your staff, buy additional staff TSO/Virtual badges if needed, or register staff for onsite events a la carte.


What is included with your in-person booth?

  • One complimentary All Access Package per Exhibit
  • Three complimentary Trade Show Only Registrations per 10’x10’ booth
  • Back wall and side drapes
  • Company ID sign for all linear booths
  • Online booth, exhibitor profile, and use of the matchmaking platform in our online expo
  • Convention pre-show attendee and United Fresh membership listings
  • Access to leading trade and international consumer media (Staff will help facilitate your relationships with these media professionals.)

How can I get the most out of my show experience?

This largely depends on your company’s goals and objectives for the show. We can work with you to make recommendations of opportunities you should consider. We encourage you to consider joining the United Fresh Produce Association if you’re not already a member. Association membership opens up new contact opportunities prior to the show among other benefits. You also can schedule meetings with customers in advance, keep your online listings up to date, and consider sponsorship and advertising opportunities available to exhibitors.


If the in-person event in Los Angeles is cancelled, what is the refund policy on my booth cost?

All exhibitors that purchased a 10x10 booth will be able to maintain their online booth at no additional costs. Exhibitors who purchased larger booths will be eligible to shift funds paid above the cost of a 10x10 to various discounted sponsorship opportunities to increase their visibility in the online expo and direct marketing to targeted buyers. Larger exhibitors that prefer a refund of amounts paid above the cost of a 10x10 can apply the full amount to a future event in 2022, or be refunded 80% of all costs.


What if I want to cancel my booth completely?

All exhibit contracts may be cancelled before May 15 at the exhibitor’s discretion, with a refund of 80% of costs paid. The exhibitor’s online expo booth will be removed, and they will no longer have access to any registered attendees on the United Fresh platform. After May 15, no exhibit refunds will be issued if the in-person event occurs.


More questions?

Reach out to John Toner, Vice President, Convention & Industry Collaboration at 202-303-3424.

What is United Fresh doing to ensure my safety during the United Fresh 2021 Convention & Expo?

In accordance with Los Angeles County, the state of California and the LA Convention Center, show management will:

  • Require face coverings, frequent hand washing and social distancing
  • Significantly increase entrance and exit areas to the exhibit halls to spread out gatherings of people more evenly throughout the facilities
  • Designate entrance and exit areas to control and screen visitors with discreet daily health queries, incorporating non-invasive thermal devices, etc.
  • Install hand sanitizing stations throughout the show and provide hand sanitizer to every individual attending the show
  • Enhance physical cleaning with hourly sanitizing of high-traffic areas throughout the show floor and common areas, including doorways, elevators and escalators
  • Collaborate with the Los Angeles Convention Center in their advancements to be among the first in the nation to achieve GBAC accreditation for safety measures aimed at outbreak prevention through actions such as sanitizing the facility nightly.

You can find more information about the Los Angeles Convention Center’s response to COVID-19 by on the facility website.


Will I be required to wear a mask?

Yes, in accordance with the County of Los Angeles, face masks will be required at the LA Convention Center. Individuals who have been instructed by their medical provider that they should not wear a face covering must wear a face shield with a drape on the bottom edge, to be in compliance with State directives, as long as their condition permits it. A drape that is form fitting under the chin is preferred. Masks with one-way valves must not be used.


Will I have my temperature checked?

Yes, management will be conducting temperature checks upon entry. The purpose of the temperature check is to detect elevated temperature (an indicator of illness) in those entering. Entering the building serves as your consent to be scanned; conversely, anyone refusing to be scanned will not be permitted entry into the building.


What happens if I have a temperature?

Those confirmed to have a temperature at or over 100.4°F (38°C) will undergo further medical assessment and will be directed to appropriate medical care. Please note: Our temperature check is not a medical diagnosis nor a guarantee that anyone entering the convention center does or does not have a fever.


What happens if I get sick during United Fresh?

Show management will have a team of certified emergency medical technicians (EMTs) available onsite during the convention. If alerted to a suspected case of COVID-19, security will direct the guest toward appropriate medical care through our onsite EMTs, who follow the direction of local health authorities.


Are all attendees, exhibitors, show staff and vendor partners required to abide by the same guidelines?



Will any of these guidelines change if the pandemic improves significantly?

We can’t predict the future, but we will abide by the rules and guidelines required by federal, state and local authorities, as well as the Los Angeles Convention Center. Should any of the requirements outlined here change, we will notify all attendees and exhibitors.