> United Fresh 2020 Convention & Expo


JUNE 16 - 19 2020 | SAN DIEGO, CA
| Register | Schedule

Explore Our Show Floor

The destinations for discovery across the United Fresh Expo will provide innovative new concepts and products, new areas to network, gather, connect and entertain right on the expo floor. We’ve eliminated the need to leave the tradeshow floor, avoiding any missed opportunity during show hours. Check out all the destinations and opportunities below!

Innovation Awards

United Fresh exhibitors are showcasing their new and innovative products in the 2020 United Fresh Innovation Awards competition.

FutureTEC Zone

More than 25 start-up companies will showcase the next generation of tech for the fresh foods industry at the United FreshTEC Expo’s FutureTEC Zone.


Join with customers and colleagues for a great lunch right on the expo floor with produce items incorporated into the entrees and desserts.

Marketing Solutions Zone

With the explosion of branded produce and packaged products and the elevation of brand marketing claims in healthy and better-for-you products, the Marketing Solutions Zone is where you’ll find the marketing solutions that will change the way you think about brand promotion in-store, online and more!

NEW! Controlled Environment Produce Pavilion

With demand growing rapidly for controlled environment production, many indoor growers are exhibiting at United Fresh to reach retail and foodservice customers. To also meet these growers’ production needs, United Fresh now launches a new Controlled Environment Production pavilion focused on tools and technologies that help indoor growers succeed. Controlled environment growers, vertical farms and similar farming innovators will find new ideas and tools to help build their farms of the future.

International Trade Center

New in 2019, the International Trade Center brings together country pavilions and government agencies from a variety of North American trading partners. If you import from or export to partners outside of North America, be sure look at placing your own exhibit in or adjacent to this major international hub.

Kid Zone

This destination area will feature kid-friendly produce snacks, ideal for healthy snacking and back-to-school retail displays, c-store fresh snacks, and K-12 school foodservice buyers looking to increase the variety of produce offered in school meal and snack programs.

Media Center

The media center brings the trade and national media to the show floor to engage attendees and exhibitors alike and to conduct interviews, and host podcasts.

Membership Booth

Stop in the membership booth during show floor hours to learn more about how the association can help you and your business. United Fresh members can also access recent publications and content as well as host meetings.

Commodity Board Resource Center

New for 2020! United Fresh is creating the first Commodity Board Resource Center, a new display and discussion area within the United Fresh Convention & Expo. This destination center will allow attendees to visit with multiple commodity boards to learn about categories of interest through discussion sessions hosted by participants.