United Fresh Breakfast Keynote General Session

Tuesday, June 11 | 8:00 – 10:00 am


Come together on the first day of the expo before the ribbon is cut when Morten Hansen, one of the leading management authorities of our time, will set the stage for this year’s United Fresh Convention & Expo as keynote speaker during the United Fresh Breakfast General Session. United Fresh’s Produce Industry Leadership Class 24 also will be graduating Tuesday morning. 

All attendees at the general session will receive a copy of Hansen’s bestseller, Great at Work.

Sponsored By:

 Morten Hansen

Speaker: Morten Hansen, Author and Leading Management Authority

Morten Hansen’s Wall Street Journal bestseller Great at Work is based on his exhaustive study of 5,000 employees, showing how top performers do less, work better and achieve more.

Hansen also is the co-author with Jim Collins of the bestseller Great by Choice on how businesses can thrive in uncertainty. He also is the author of the acclaimed book Collaboration describing how managers can overcome silos in a company and create real value from working across the organization.

Hansen is professor of management at the University of California, Berkeley. He has a PhD from Stanford Business School, where he was a Fulbright scholar, is a former professor at Harvard University, and was a senior manager at the Boston Consulting Group where he advised corporate clients worldwide.



As a leading authority on business management, we’re excited to hear how Morten Hansen would advise OUR industry based on his experience. Submit your pressing business management question and we’ll share them with Hansen as he prepares to address our industry.