Tuesday’s Breakfast Keynote brings together the United Fresh community to focus on major issues confronting the produce industry today.
As keynote, Stanford University Professor Bob Sutton will share principles from his New York Times and Wall Street Journal best-selling book, The No Asshole Rule - Building a Civilized Workplace and Surviving One That Isn't. As Stanford Professor of Management Science and Engineering, Sutton applies his expertise in organizational change and leadership to the all-too-familiar dilemma of dealing with jerks in the office.
In this entertaining but serious presentation, Sutton highlights the best ways for companies to build successful workplaces by reducing the negative impact of demeaning and disrespectful colleagues and clients who destroy morale and drag down your company. Sutton will focus on helping you manage change, lead effectively, embrace and implement innovation, and create a healthy office environment. Practical, compassionate, and in places downright funny, Sutton shares case studies from major organizations and offers a self-diagnostic test to identify and keep your own "inner jerk" from coming out.
Concluding the morning, you'll hear from United Fresh Chairwoman Susan Reimer-Sifford, Vice President & General Manager – CC Kitchens, Castellini Group of Companies; Incoming Chair Cindy Jewell, Vice President of Marketing, California Giant Berry Farms; and United Fresh President & CEO Tom Stenzel and gain information you need to know to manage your business in our ever evolving industry.