International floriculture expo

United fresh mkt expo

Smart food expo

United fresh tec expo

Global cold chain expo

JUNE 25-27, 2018 | CHICAGO

Exhibitor FAQs

When and Where is United Fresh?
United Fresh 2018 featuring United FreshTEC, United FreshMKT and co-located with the new SmartFood Expo™, Global Cold Chain Expo, and International Floriculture Expo will be held in the South Hall of McCormick Place Convention Center in Chicago, June 25-27, 2018.

I can’t decide which show is best for me. Can you help?

You should choose a show to exhibit in based on the products you offer, making it easier for your ideal buyer or attendee to find you! Here’s a quick guide to consider:

  • United FreshMKT Epxo: exhibitors selling fresh produce products.
  • SmartFood Expo™: exhibitors selling healthy and better-for-you (non-produce) food products.
  • United FreshTEC Expo: exhibitors supplying equipment, tools, and technologies to the above industries.
  • International Floriculture Epxo: exhibitors selling fresh floral products.
  • Global Cold Chain Expo: exhibitors selling the technologies and solutions to support a perishible supply chain.

Each expo has their own product category listing to make it easier for attendees that don’t already know where to find your booth.

How do I reserve a booth?
Each exhibit manager can walk you through our expo floorplans, make space suggestions, and help you fill out reservation information.


How many badges do I get with my booth?
Each exhibitor is allotted 4 Trade Show Only badges for every 100 square feet (with the exception of FutureTEC Zone, University Showcase, and Organic Showcase exhibitors). Each booth, regardless of size, also receives one additional All Access Pass.

Can I get more badges?
Of course! Bring the whole team! As an exhibitor, you can add additional badges at a discount or register for events a la carte (an opportunity not available to non-exhibiting companies).


What is included with your booth?

  • One complimentary All Access Pass per Exhibit
  • Four complimentary Trade Show Only Registrations per 10’x10’ booth
  • Back wall and side drapes
  • Company ID sign for all linear booths
  • Company listing on the official show website 
  • Company listing in the official show app
  • Company listing in the Product Locator and Exhibitor Search
  • Convention pre-show attendee and United Fresh membership listings
  • Access to leading trade and international consumer media (Staff will help facilitate your relationships with these media professionals.)


How can I get the most out of my show experience?
This largely depends on your company’s goals and objectives for the show. We can work with you to make recommendations of opportunities you should consider. We encourage you to consider joining the United Fresh Produce Association or the Global Cold Chain Alliance if you’re not already a member. Association membership opens up new contact opportunities prior to the show, among other benefits. You also can scheduling meetings with customers in advance, keep your online listings up to date, and consider sponsorship and advertising opportunities available to exhibitors.

More questions? Reach out to an Expo Manager!

Thank you 2017 Sponsors