Education Overview

United Fresh 2017 Education is designed to deliver knowledge and insights to help your team make smart decisions for your company. Expect strong take-home value from inspiring general sessions, educational sessions focused on critical industry topics, and stimulating new ideas to understand trends impacting all segments of the produce supply chain.

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General Sessions

Wednesday’s Joint General Session is open to all registered attendees. Join members of the produce industry and our partners from Global Cold Chain and International Floriculture, for an inspirational morning to kick off the first day of the trade show.

Thursday’s Breakfast General Session brings together the United Fresh community for a morning session dedicated to produce industry business.  You'll hear from prominent United Fresh members as we explore key industry trends and gear up for the second day of the trade show.

FreshMKT Conference

The FreshMKT Conference is designed specifically for produce and fresh foods buyers, executives and trading partners across all retail and foodservice channels looking to jump start their business models and programs with innovative ideas, concepts and lessons from the future!

This year kicks off with an inspiring look at the changing face of fresh foods presented by Ready Pac Foods, Inc. CEO Tony Sarsam. Continue with deep dive into expert discussions focused on consumer trends, how the “foodie” culture is created and the experience of consuming food, and explore growth opportunities on the horizon of fresh foods.

Learn more about the FreshMKT Conference by visiting www.FreshMKT.show.

This event takes place on Tuesday, June 13 and is included in the All Access Package and Conference Package.  


FreshTEC Conference

The FreshTEC Conference  is designed specifically for operations executives and managers looking to understand how to solve today’s challenges, but also to look beyond at the visionary innovations on the way as we prepare for the future.

This year kicks off with an inspiring look at the future of fresh technology presented by Taylor Farms CEO Bruce Taylor. Continue with deep dive into expert discussions focused on Pre- and Post-Harvest Automation, Food Safety in Packing and Processing Operations, and an intense look at Controlled Growing Environments.

Learn more about the FreshTEC Conference by visiting www.FreshTEC.show.

This event takes place on Tuesday, June 13 and is included in the All Access Package and Conference Package.   


Expo Floor Learning Centers


United Fresh 2017 offers two Learning Centers for attendees right on the show floor. In the Fresh MKT Learning Center you’ll gain critical business and customer insights with daily education sessions on consumer trends, business strategies and marketing solutions. The FreshTEC Learning Center will help you enhance your management skills and profitability with daily educational sessions on food safety, traceability and logistics and emerging technologies.

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  • I have found United Fresh to be a great venue for conducting business and getting caught up on industry issues.
    Hugh Topper
    Group V.P. Fresh, H-E-B
  • We've been exhibiting at United Fresh for more than a decade and we continue to reap the benefits of our membership with this show.
    Mike Bowe
    Vice President, Dave’s Specialty Imports
  • What’s unique about United Fresh is the intimacy of the show, allowing for more one-on-one time with retailers and importers.
    Alejandro Gavito
    Marketing Director, APEAM
  • Having a presence on the floor gave me an opportunity to see more people, reach a broader audience and give me face time with key customers and new contacts.
    Matt Mandel
    Vice President, SunFed, Inc.
  • From the quality of the attendees to the helpful United Fresh staff, we had an outstanding experience. We are already signed up for this year's show!
    David Sasuga
    Owner, Fresh Origins
  • The United Fresh Convention creates the best atmosphere in the industry for networking with key industry professionals.
    Ashley Perryman
    Vice President, Dade Service Corporation
  • United Fresh is a great opportunity to see what’s new and different.
    Bill Pool
    Manager, Produce Safety, Wegmans Food Markets
  • Thank you for one of the best trade show experiences I've had in 20 years! The event was well attended with exciting decision makers that were all really engaged on so many levels. The show provided a trememdous amount of value.
    Kristyn Lawson
    VP of Retail Sales, Good Food Groups, LLC
  • Year after year I find United Fresh to be the best venue for conducting business and understanding industry issues. United Fresh covers the full spectrum of industry needs- there's value for everyone in the supply chain.
    Mike Orf
    Assistant Vice President, Produce Operations, Hy-Vee, Inc.
  • United Fresh knows how to host a social event! From the opening party to the Retail Foodservice Celebration Dinner, there's always an opportunity to get energized and engaged.
    Mary Wright-Rana
    Director of Marketing, PRO*ACT, LLC


Thank you to our 2016 Sponsors