WHAT TO EXPECT
Produce innovation starts at United Fresh. Showcasing the most creative new produce items and fresh food trends, cutting-edge tools and technology, business-to-business meeting suites, an expert consultation center, new produce awards and industry-leading education, United Fresh IS produce innovation.
ABOUT UNITED FRESH
The United Fresh Produce Association brings together companies across every segment of the fresh produce supply chain, including growers, shippers, fresh-cut processors, wholesalers, distributors, retailers, foodservice operators, industry suppliers and allied associations. We unite our industry with a common purpose – to build long-term value for our members and grow produce consumption.